[In the 1930s] the influence of films upon manners and morals can hardly be overestimated. Clark Gable wore no undershirt in 'It Happened One Night' [1934] and put a crimp in the undershirt industry. Hat manufacturers were irritated if a leading man wore no hat. Lobbyists were constantly at work in Hollywood attempting to get stars, male and female, to smoke; sometimes to get men to smoke cigars instead of cigarettes. I was offered a handsome gift if I could induce Ginger Rogers to smoke a cigar in a scene. Garson Kanin
Is the moving picture to be the play of the future? New York Times, August 20, 1911

Postcards from the Edge: Hooray for Hollywood

Looking back at Hollywood’s rich and colorful history, also created outside the studios walls, here are a few […]