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[In the 1930s] the influence of films upon manners and morals can hardly be overestimated. Clark Gable wore no undershirt in 'It Happened One Night'  and put a crimp in the undershirt industry. Hat manufacturers were irritated if a leading man wore no hat. Lobbyists were constantly at work in Hollywood attempting to get stars, male and female, to smoke; sometimes to get men to smoke cigars instead of cigarettes. I was offered a handsome gift if I could induce Ginger Rogers to smoke a cigar in a scene.